Ford Racing Excited For 2nd Annual Race & Rock Fest

January 17, 2008

When Ford Racing was searching for a unique way to reach consumers away from the racetrack during Daytona Speedweeks last February, it was clear any event that took the excitement of racing to the masses would have to include the local community as well as the many thousands of visiting fans. Ford Race and Rock Fest in downtown Daytona Beach provided just that.

In fact, Ford Racing Technology was so pleased with the success of the inaugural Ford Race and Rock Fest they have extended their involvement, returning to Daytona Beach for another round.

"We are proud to, once again, be involved in Ford Race and Rock Fest during this year’s Speedweeks.” said Tim Duerr, NASCAR Marketing Manager. "Ford Race and Rock Fest allows us the opportunity to give both race fans and the local Daytona Beach community a chance to have a racing experience away from the race track,”

“Ford Race and Rock Fest is a free, family-friendly event that showcases our racing stars, racing cars and the stars of our product showroom,” adds Duerr. “ We are excited to be back for the second annual event and look forward to making Ford Race and Rock Fest one of Daytona Beach’s must-attend events.”